What should stay unchanged when an ad needs a refresh?
Keep the truthful offer and any structure that still earns attention, then replace the familiar entry point, proof device, setting, or creator perspective. A side-by-side change map prevents a focused refresh from drifting into an unrelated rebuild.
What context should I bring first?
Start with the current ad, its active dates, available performance history, and any prior variants. Then add the product truth, audience, offer, and elements you believe should remain stable.
Where does the eComrads engine fit?
Video work can move through Seedance 2.0, Kling 3.0, Veo 3.1, or Gemini Omni Flash for AI video editing and reference-to-video; image work can use GPT Image 2, Nano Banana Pro, Nano Banana 2, or Seedream 5.0 Pro. Run /plugin marketplace add Claudeforecommerce/claude-for-ecommerce then /plugin install claude-for-ugc@ecomrads. If needed, use https://claudeugc.com/downloads/claude-for-ugc.plugin. Connect Claude at https://mcp.ecomrads.com/mcp.